Entries include immersive installations, which include video walls or installations of multimedia that do not require interactivity.
Jury Chair: David Shaw, IT Manager of Media Services and User Support
Cleveland Museum of Art
GOLD: Patriots Hall of Fame Pylons
The Hall at Patriot Place presented by Raytheon and Cortina Productions
Judges said: The smooth interface which mimics an I-phone, and the over-sized attraction banners hits the mark in a multi-purpose, multimedia presentation. Jurors liked the kiosk position, size and accessibility and the allowance for all spectators to share what a visitor is reaseraching. The screens had an abundance if information, with video and text available to tell the players or story. Of special note to each of us was the use of the system as an interactive for the guest, while simultaneously using it to promote and draw visitors in from the outside of the complex.
Producers said: The goal of using the innovative two-story high Magink pylons to display our Patriots Hall of Famers was to create a unique, technology-driven display that would be the signature of our facility and create a “wow!” effect by honoring our greatest players in a larger-than-life fashion. We achieved that goal by creating content that is visible on these two-sided 30-foot high-by-five-foot wide displays. The two sides operate independently with one side facing huge windows that open to an outdoor plaza while the interior side is reserved for the Hall of Famers. In front of each pylon is a touch screen kiosk that allows the guest to scroll through the Hall of Famers and select which one to be displayed. While imagery is displayed in the pylon, the kiosk allows the guest to view a biography, statistics or an audio-accompanied highlight video. The intended audience includes Patriots and football fans, local and regional residents, regional school groups and national/international tourism guests. The architectural firm involved in the design was Cambridge 7 Associates, content production was completed by Cortina Productions, the modular tiles along with technology and installation was courtesy of Magink and the exhibit fabrication was completed by Mystic Scenic Studios.
SILVER: Passe-Future-The Future Museum of NPM
National Palace Museum
Judges said: The vast array of uniquely designed exhibits makes this an experience we all want to see. Each one has a life that brings you into wanting to be more involved. A breath of blown air causes an effect within a vase. Visitors totally immersed with a living work of art. An animation which brings an ancient scroll to life. Each of these brought great discussion and appreciation to the judges. We want to see more!
Producers said: The purpose of this project is to demonstrate diversification, and break loose of the antique mindset of the general public about the National Palace Museum. Besides, it should help to promote the digitalized achievements, leading the people of the world to appreciate the museum from a brand new perspective. To achieve such an objective, we have specially chosen the Door to our country – Airport Hall, and installed exhibition hall with highly artistic technology interface to demonstrate the new idea of the museum, impressing these visitors “When leaving a farewell glimpse, Regard on the National Palace Museum.”
BRONZE: New Jersey Historical Society
Dynamic Timeline Multimedia Installation and KPC Experience Media
Judges said: Every museum has designed a time line at some point in their exhibitions. In this venture, a simple yet effective display leads you through these historical moments. It effectively served it’s purpose which the judges had not seen in other entries.
Producers said: “What’s Going On?” Newark and the Legacy of the Sixties illuminates a New Jersey story – the Newark “riots,” or rebellion, of July 1967 – and uses it to critically explore broader topics in American history. Through oral histories, photographs, interactive media, and artifacts, the exhibition helps visitors discover diverse stories of how and why Newark and the nation went through the upheaval of the 1960s, and the city’s subsequent struggle for renewal and rebirth since that time. The Dynamic Timeline multimedia installation is the central framing element of the exhibition. In a little over two minutes, the media piece introduces visitors to the major themes and events the exhibition covers as a whole. But rather than simply reading the names of these events, visitors are taken on a journey through American history, seeing and hearing events as those who lived through them did. The Dynamic Timeline was developed by Michael Roper of KPC Experience Media, working closely with museum staff. Other key contributions came from John Carney and Jessica Marks Rubenstein of KPC Experience Design, who developed the three dimensional design of the exhibit. Motion graphics artist Gene Mackles collaborated with Mr. Roper on the visual design of the piece.
HONORABLE MENTION: Smithsonian Digital Wayfinding
National Museum of Natural History and Launch Dynamic Media
Judges said: Digital signage has come a long way from the blue monitor in the hotel lobby. These bright and clean animations not only help you find your way, but seem to be entertaining to the children following the lost parents through the museum. The judges loved the simple shape animations, and we now know where the rest rooms are! [behind the Elephants]
Producers said: The National Museum of Natural History (NMNH) in Washington, DC was designed to handle 500,000 visitors per year when it opened in 1910. Almost eight million people visited NMNH in 2007. Due to this mammoth increase in traffic, various wayfinding tactics have been employed over the years. In 2008 the museum decided to incorporate a digital wayfinding system to work in conjunction with the existing static wayfinding signage, adding another visual dimension for visitors. It is the first system of its kind ever assembled. Upon arriving at one of the two museum entrances, the visitor is greeted by a digital display. This immediate introduction helps to establish a relationship between the visitor and the digital wayfinding system – a relationship that is carried throughout the museum. The main objective was to create a technologically advanced system that would not interrupt the existing environment. Rather, the system would create a complimentary and intuitive wayfinding system that creates a more organic flow of visitors through the halls of an American icon. Launch Dynamic Media developed over 80 individual Flash animations and a custom content management system for use on the signage network. The network and software system was architected by OpenEye Displays.
Dale Hilton, Director of Distance Learning, Education and Public Programs, Cleveland Museum of Art
Holly Witchey, Director of New Media Initiatives, Education and Public Programs, Cleveland Museum of Art
Gregory Howe, Director of Distance Education, Cleveland Institute of Music
Robert Weil, Technology Director, Rock and Roll Hall of Fame and Museum
Marnie Niver, Freelance Videographer, Cleveland Ohio