Annual Muse Award Winners
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All About the 2003 Muse Award Winners: History and Culture

Gold: September 11: Bearing Witness to History
National Museum of American History, Smithsonian Institution

Website: http://www.americanhistory.si.edu/september11/

Home page from September 11: Bearing WitnessThe judges said:
"If I were grading this project, I would give it an A...it serves many different purposes with out losing any of them, is ulitmately easy to approach and navigate, but leaves one richer when leaving than when one entered the site. A very powerful website that educates, memorializes and documents beautifully… A very ambitious, innovative and thoughtful online exhibit with compelling imagery, text and community components. An important permanent archive of objects and personal accounts. Visually pleasing, well designed and easy to use… A model website for national memory and healing."


Invention at Play logoGold: Invention at Play
Lemelson Center, National Museum of American History, Smithsonian Institution
Website: http://www.inventionatplay.org

The judges said:
"Stunning. This site has everything-style, sound, and good, rich content. Best of all--it was fun…. I found this fascinating and memorable. I especially liked the boinging choices in the upper righthand corner."

A Tip From the Producers:
"Don't be afraid to think outside the box. By committing ourselves from the outset to making the site both interactive and accessible, as well as deciding not to do a "virtual exhibit," we opened doors that a more traditional approach would have left closed. Pushing both our intellectual and technical creativity to new limits resulted, we believe, in a site that is not only educational and entertaining, but offers fresh perspectives on the subject of the connections between invention and play."


Mihtohseenionki ScreenshotGold: Mihtohseenionki (The People’s Place): Videos of the People
Eiteljorg Museum of American Indians and Western Art
DVD

The judges said:
"This product did an amazing job of connecting real people to real objects and connect these people with the museum visitor. This is truly a beautiful product… This is a very cleanly done set of projects that enhanced in many was more traditionally installed artifacts. They acted as a guide and companion to the exhibition and provided a necessary 'voice' to the objects and makers in the exhibition…. Highly successful integration of video into an exhibit to highlight the main message - indigenous peoples are here now - not just in history books."

A Tip From the Producers:
"If you don’t need a computer to run your system, don’t. The initial plan specified a computer-based system to act as a player for the presentations contained on a DVD. We ran into a series of problems that were difficult to find, much less to solve, because so many components were involved: DVDs, software, video card, computer resolution and memory requirements, operating system, hardware and electrical connections. We hired a consultant, who recommended using a simpler, dedicated DVD playback system. We chose a Pioneer 7400 Industrial DVD player. Now if a playback issue arises, it is a much simpler chain to troubleshoot. We have only to check the power source, the DVD player, or the DVD disc itself.."


Screenshot from Building AmericaSilver: Building America, National Building Museum
National Building Museum

Website: http://www.building-america.org

The judges said:
"This flash site was exquisitely designed and executed. The content, image quality, audio, design, animation and interface were all of very high quality. Each time line subject was navigable by time line, multiple items and connections to outside URL. This is an example of a well-conceived rich media experience that is compelling. Production that combines and nurtures all these elements is rare."

A Tip From the Producers:
"In creating the National Building Museum's Building America website, we sought to extend the Museum's reach to an even broader audience than the already diverse group served by its exhibitions and programs. Cutting across divisions between professionals and lay people, we wanted to engage, educate and entertain both expert and novice. In pursuing this mission, were encountered two principal challenges, one regarding content, and the other concerning graphic presentation.

"In terms of content, we found that one way to appeal to a broad constituency was to cast the net of the site's subject matter as widely as possible--from Thomas Jefferson's Monticello to Elvis Presley's Graceland, from the glories of New York's Central Park to the nationwide problem of suburban sprawl. A second strategy was to believe that no subject was too complex or esoteric to be explained in readily accessible terms, whether it be the stylistic contribution of Henry Hobson Richardson, or the mechanics of sustainable architecture. Finally, we found it important to include not only high points in the history of our nation's built environment, but difficult aspects as well, including such topics as architectural legacy of slavery and the social and urbanistic ramifications of segregation.

"The website's visual presentation presented challenges different from those associated with exhibition design. How could we appeal to both an older audience for whom the web was new territory, and a web-savvy younger generation raised on the high-velocity pace of MTV? What we found most effective was a synthesis of visual clean graphics and moving parts, including video segments. Throughout the site, "navigability" was a key concern."



View of Getting In installationSilver: “Getting In” Interactive Theatre Experience
Museum Victoria

Installation

The judges said:
"I thought this was a stunningly effective use of technologies--and not complex technologies--introducing visitors to the human side of immigration. I found myself in tears when the Greek family was not permitted entrance into the country (and I had advocated for them) because of their child's deafness. Brilliant work. Congratulations to the team that worked on this."

A Tip From the Producers:
:The team responsible for producing Getting In learnt the importance of good dramatic performance when designing a multimedia exhibit that relies on creating a believable world for the user. We engaged a theatre director who was renowned for his capacity to work creatively with actors but also had considerable experience in television and film. We had excellent scripts, we cast carefully and then, on the advice of the director, we rehearsed systematically. While this put unforseen pressure on the budget, when it came to the actual shoot there was a common understanding of the project and familiarity with subtlety of the scripts. We also had the opportunity to include ideas and suggestions from the actors - these were invaluable as in most cases they called on their own language and their experiences as immigrant or that of their parents to inform their performances. Then when it came to the shoot the drama unfolded naturally.:



Yin Yu Tang home pageBronze: Yin Yu Tang
Peabody Essex Museum

Website: http://www.pem.org/yinyutang

The judges said:
"Beautifully designed and intimate interface. Compelling story told well through many voices. Goes beyond online gallery with the integration of first person narratives. Nice blend of historical and process photos…. Wow, so much info! My favorite part was the orientation. It gave personal stories to this structure that would have been dead to me… Making architecture come alive is not an easy task, but by animating the structure and embellishing it with the story of history, discovery conversion and presentation, the site pulled together in an accessible way a truly large event."



Bronze: Museum of Sex Audio Tour
Museum of Sex
Audio tour

The judges said:
"This entry relies on and wins by an old fashioned notion...tell a good story, and do it well. Walking the line between drama and fiction tantalizing exposé and puritanical facts, these snippets of history would enhance any visitor's trip through the museum of sex. A classic case of less is more .. The scripts are beautifully paced with authentic voices for the period. Probably the most appropriate of all technologies for this topic. Allows the visitor to imagine what might be difficult (or certainly risque) to show. Allows visitors to go way beyond the physical space and objects in cases."


Screenshot of CorridosHonorable Mention: Corridos Sin Fronteras
The Smithsonian Institution Traveling Exhibition Service

Website: http://www.corridos.org

The judges said:
"The intro to this site is wonderful and compelling, giving the user a real “experience.” The sound of the old recording in the intro helped set a wonderful tone for the whole site. Music as a subject matter was handled well both in the audio as corridos that could be downloaded and in the other dimensions that could be explored visually opening the doors for experience. In this sense using the Internet medium was creative and very appropriate."

A Tip From the Producers:
"The "Corridos Sin Fronteras" web site is designed to educate visitors by allowing them to experience the music and stories featured in the traveling exhibition. But it also is a dynamic site that will continue to change as the exhibit travels across the country through 2005. A password-protected area allows museums that are hosting the exhibition to enter up to date information on programming and special events related to corridos. The site also offers a Resources Database that includes hundreds of entries about corridos' performers, films, recordings, books and related resources. Visitors to the site can suggest new resources to SITES staff, who will in update the database with the best suggestions."



What Exit? home pageWhat Exit? New Jersey and Its Turnpike
The New Jersey Historical Society

Website: http://www.jerseyhistory.org/what_exit/index.html

The judges said:
"The mix of ephemera, personal stories and the overall story line were well edited and created a nice textural story that could be accessed on a number of levels. The use of the pop-up window was an effective way to add material without losing story line. The “Take a Detour” function added more dimension to the subject. A very appealing site."

A Tip From the Producers:
"We highly recommend involving audience members in Web development. The New Jersey Historical Society does this for all of its programs and developing our first virtual exhibition was no exception. As an example: we knew from creating What Exit? New Jersey and Its Turnpike, the three-dimensional exhibition, that teachers were eager to have greater access to the information that What Exit? encompassed. Once we developed a prototype for the virtual exhibition, we held focus groups for teachers from a range of grade levels and both inside and outside of the state. This process led us to understand ways in which we could make the website more accessible, more readable, and more useful for students’ independent research. The focus groups also confirmed earlier feedback that the subject had relevance for all teachers, regardless of geographical location and grade level. One word of warning though: be prepared to address recommendations that might fall beyond the project’s scope. We were careful to be especially clear about how feedback would be used and when teachers’ suggestions required greater resources – either time or money – than we could realistically devote to the project, we engaged them in discussions of alternate means for addressing their ideas."

September 11: My Witness
The National Museum of American History
DVD

Program Description:
The National Museum of American History's collection of objects documenting the events of September 11 is unparalleled. Objects help tell the stories of survivors and those who perished in the terrorist attacks. The Web site offers access to the entire collection, as well as the background material collected by the curators. The Web site
allows visitors unable to attend the museum to experience this moving collection, and for many who contribute their recollections the site provides an important and cathartic experience. Object donors have been generous in contributing stories and photos to accompany the objects, and have been grateful that their donations are publicly available. The site has allowed the Museum to open the entire collection to the public
something we could never do in our physical facility, and it has also generated new object donations.



Civil Rights-Civil Liberties, and Celebration
Dwight D. Eisenhower Library/Museum
Video

The judges said:
"This was a very compelling set of stories and well produced. They were well written and paced to pull the viewer, without the typical frenetic cutting, along the way building the story’s topic and background. Historical newsreels, and stills capture the tone of the era without the usual video schmaltz. The interview format in “Celebration” was also refreshing and moved well. I don’t know if this was stock footage but it was filmed well. Overall these stories had an immediate appeal and were composed well."

A Tip From the Producers:
"In working with this type of project which done on a contractual basis, it is important to find a firm that can listen to the needs and desires of the client. And the producing contractor can also relay their creative and technological skills to the project."


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