CD-ROM
The judges said:
This stunningly beautiful advertisement featured film-quality cinematography and a dynamic soundtrack featuring contemporary and traditional compositions. The dramatic
imagery and music seamlessly presented the National Palace Museum's notion that the "Old is New." This dazzling piece of filmmaking drew us in quickly and
kept our attention; by the end, we were excited to see more of what the National Palace Museum had to offer.
The producers said:
The mission of the National Palace Museum is to protect and preserve the 7000-year cultural legacy of China with advanced technologies. In this ad, "Old is New
NPM Image Advertisement," contemporary computer music fuses the ideas of life and cultural aesthetics from a thousand years ago with modern technology to provide
a perfect, new model for interpretation, which successfully impresses people with the new atmosphere from the ancient national treasures. Certainly, the heritage
from our ancestors is not only familiar with our life, but it is also aesthetic, imaginative, and fashionable.
Video
The judges said:
The Newseum's fundraising video was concise, focused, and presented historic news coverage that would emotionally connect with individuals from the last three
generations—potential donors of nearly any age would strongly believe that the Newseum represents those events that most impacted their lives. The documentary
format engaged the viewer with big-picture issues such as the 1st Amendment, as well as communicating the importance of the free press and its ability to inform,
educate, and engage its community. The all-star cast of news reporters from the past sixty years reminds one of the importance of news within one's life.
The producers said:
When the Newseum decided to move from Arlington, Virginia, to downtown Washington, D.C. it began a transformation from a local museum that was completely funded by
the Freedom Forum (a non-partisan, non-profit private foundation) to a national institution looking for strategic partners willing to support an ambitious effort
to educate the public about the importance of a free press and the critical role of the First Amendment in American history. This video's goal is to explain to potential
partners the Freedom Forum's vision for the future of the Newseum, as well as its history. It draws heavily from our media archives and is hosted by Robert MacNeil,
one of the Newseum's trustees. This video was produced and directed by Jerry Grossman.
Having a recognizable host helped lend credibility to the project, but our ability to constantly update the video with new construction footage and recent news events
consistently elicited a "Wow, that's amazing" response from the audience.
Video
The judges said:
The Rubin Museum of Art's introductory video gave one a glimpse into the joys of collecting and what it takes to create a new museum from the ground up. From the Rubin's
first painting to the opening of the museum, one had a behind-the-scenes look at the art of collecting, curating, and communicating. This beautifully produced video,
which featured soft filters, fades, and a color palette specific to the collection aptly captured the spirit of the artwork presented in the Rubin Museum of Art. By
focusing on the art, the collectors, the building of a museum, and the culture of the Himalayas, the "Transformations" gave you a behind-the-scenes look into
collecting and the desire to share one's passions.
The producers said:
Martin Huberman (VideoArt Productions) was given specific instructions by Donald Rubin — co founder, with his wife, Shelley, of the Rubin Museum of Art (RMA)
— before embarking upon the three-year project that would document the building of this museum of Himalayan art. "I want this documentary to be
different," Donald Rubin stated, "make it better than Fellini's Roma!" Armed with that challenge, Martin Huberman donned a hard hat with the
rest of RMA's start-up team, its architects, designers, and construction workers, and made himself a fixture on the scene, from early construction to final paint jobs.
The goal of the project was to document the making of a museum through the transformation of a building. Beyond the physical construction, this meant capturing the many
strong personalities involved and weaving their stories together realistically and coherently. It was an undertaking that involved trust, access, and major coordination
between VideoArt Productions, in Washington, D.C., and the people and construction-site based in New York City. All along the way, Martin Huberman dared to experiment,
one of the qualities that shines through in the film.
The hard work and experimentation worked. Transformation: Building the Rubin Museum of Art has aired on Thirteen/WNET, is currently being distributed to
public television stations nationwide, and continues to receive enthusiastic reviews from all who see it.
